color psychology – Shahrzad Modiri

Believe it or not, wearing certain colors can help you get promoted, or win an argument, and give your friends the courage to not accept baseless rumors about you. Colors in your home make it possible for you to feel comfortable, encourage or not encourage you in communication, even make you sleepless, and the colors on the packaging send messages beyond the level of consciousness that the product inside is healthy, expensive. or dangerous

Why? This is because of color psychology, which refers to the strong sensory responses we all have to colors. Research studies prove that part of our responses is physiological, based on the effects that colors have on our eyes and nervous system, and part is due to the influence of our environment and the commerce of our lives. Scientifically, in its simplest form, the retina focuses on colors as rays of light that have varying lengths and degrees of refraction, reflection, and absorption based on pigment. The eye's perception of any color begins with continuous reactions in the brain and automatic nervous system. For example, warm colors – like red, orange and yellow – have the longest wavelengths and require energy to see them. For this reason, such colors seem to move in and out of you with sound, or in other words, they attract attention. They also stimulate the brain and increase heart rate and breathing rate.

On the contrary, cold colors - such as blues and greens have the shortest wavelengths and easily enter the eyes, have a relaxing and soothing effect and lower the metabolism. In addition to the involuntary reactions we have to colors, the trained reactions are equally important. We have learned that pink is for girls and blue is for boys, the bride's long white dress describes purity and innocence, and red traffic signs mean stop or danger.

Also, the color of your clothes can describe volumes. Do you feel healthier with a doctor wearing a blue tie or when he's wearing a bright orange tie? Who would you choose as an economic advisor, a lady in a blue dress or a lady in a hot pink dress?

The colors we wear can reassure, disrupt or energize you. When there are no good or bad colors, we can make specific choices that help us communicate more effectively. It is true that color plays an important role not only in fashion but also in home decoration, advertising, graphic and product design, and retail environments. For example, have you ever had guests yawn at your dinner parties?

This may be because the walls of your dining room are painted lavender, a color that encourages napping and dreaming. Have you ever been looking for a better position in your workplace?

Wearing red several times a week before your year-end review will be effective because red is the most lasting and striking color, red will make you stand out and your boss will remember your ideas more. Since color subconsciously affects humans every day, there are many benefits and uses to understanding why and how these reactions occur. Attached is a partial explanation of the physical reactions along with the most general psychological associations we have to each color. It also includes suggestions on how to best use this information in your various artistic, career, and lifestyle applications and circles.

This may be because the walls of your dining room are painted lavender, a color that encourages napping and dreaming. Have you ever been looking for a better position in your workplace?

color psychology

Psychologically, yellow is the happiest color of the spectrum, with a sense of warmth, optimism and happiness.
Yellow really creates a buzz in you and is the most interesting color, so it is a favorable color for signs and product packaging.
Yellow stimulates thinking. Black type on a yellow background is the most readable color combination and helps to retain the content in the memory.
Yellow brings life to other colors, making warm tones stand out and cool colors to life.
Overexposure to bright yellow can cause restlessness and anxiety.
Bright yellow hues are the right color for gatherings, while golden hues describe wealth and government.

Blue

If blue is your favorite color, you have good company. Blue is the most lovely color. Light to medium shades of blue are very pleasant and relaxing. In fact, staring at blue actually lowers your heart rate and breathing rate and lowers your blood pressure temporarily. Virtually all of our interactions with blue are positive. When we see the cold blue ocean, many of us think of the sky and soothing waters, or maybe an opportunity in an unknown island.

In many cultures, blue is known as the most protective color. In the Middle East, blue doors were thought to protect against evil spirits. At one time, people in the American Southwest often painted the roofs of their hallways blue to ward off ghosts. Before the advent of refrigerators and cooling devices, cobalt blue was used in kitchens and hydrants because insects hate this color. Blue kitchens had become very popular at this time. Garlic blue especially represents loyalty, honesty and reliability. Blue color is used to show honesty, hopelessness and reliability. When politicians go to their offices, they often choose garlic blue for their clothes. However, what politician would not want to be known as a confidant?

Garlic blue also brings respect. Men especially like the color blue. All kinds of light blues are very suitable for wearing in parties and gatherings. If you try to dispel unfounded rumors about yourself, people tend to open up to you because blue is so friendly and welcoming. Darker blues represent high social status, stability, dignity and greatness. The term blue blood originates in Spain where the Moorish aristocracy truly believed they had a bluer vein than those of mixed race. The same idea was in ancient Egypt.

Blue has been a symbol of loyalty, hope and faith since ancient times. That is why the bride wears a blue dress in wedding traditions. In the house, deeper blues give a royal and royal mood and a serious atmosphere to the room; While lighter and more transparent blues have a certain charm and sweetness. In fact, blue has a sweet taste, that's why it is constantly used in the packaging of sugar and products related to this product. People have more power and strength in blue rooms, and studies have shown that weightlifters in a blue gym can lift heavier weights. Luxury cars are often silver-blue or deep blue, which symbolizes power and success. While sports cars are marketed with bright shades of blue because they are for fun and entertainment.

color psychology

Blue is the most lovely color among all colors and it is especially desirable for men.
All our associations with blue are positive and it is a relaxing, peaceful and sublime color.
Garlic blue commands respect and represents honesty and loyalty, reliability and correctness.
Blue can make the space bigger and time pass more slowly than it is.
Garlic blue represents abundance and wealth in many cultures.

white

White represents purity, sincerity, piety and loyalty. Undoubtedly, it is the most common color for wedding dresses. In clothing, white is often assumed to equate with inherent wealth. This idea goes back to the days before the invention of the washing machine. When they wore white they could have a servant to keep their clothes clean. There is also an inference that the wearers of this color had a high social status because no one can wear white and do mean work. While many think of white as a color vacuum, there are many shades of white that are more commercially available than any other color. In fact, Herman Melville devoted a chapter of Mobydick to describing the whiteness of the white whale.

White is also a sign of truth and goodness. A white knight rushes to deliver. In old Western movies, the good guys always wore white hats while the bad guys wore black hats. In ancient Greece, they wore white to go to bed to have good dreams. In India, China and Japan, it was the embodiment of death because of the white association with heaven and its angels.

Medical health products are often white to evoke cleanliness and disinfection. Think white bandages, cotton balls, and doctors' lab coats.

color psychology

White is a symbol of purity, innocence, goodness and truth.
Although white is a neutral color, it is considered a cold color because of its association with snow and ice.
White is often used to conjure simplicity, sterility, and health.
Waving a white flag is an international symbol of a cry for peace.
White is used on the packaging of dairy products, low-fat items, and refined ingredients such as sugar and flour.

Black

Black is without question the strongest and most powerful color. We see it as a sign of death and darkness, and this is the result of a sense of the unknown. Black can also be mysterious. You can disappear into a black hole, and if a black cat passes in front of you, that's good luck for you. The received sense of black brings an atmosphere of danger before the incident and is used in the cover of bodyguards, agents and FBI personnel and is most used to create fear and terror in black rebels and criminals. It is also the most common color for cars and office vehicles that are responsible for the transportation of dignitaries because this color indicates that the person inside the car is important and respected. Studies and research show that teams wearing black uniforms have more contentious and controversial games. Apparently this refers to the fact that they are unconsciously perceived as aggressors. Also, what better color than black to show the authoritative presence of referees in football?

The origin of wearing black in mourning goes back to Britain in the 16th century. It is everywhere in the world of black fashion. This color makes a person look thinner and hides dirt. These two main features are widely used in fashion.

color psychology

Black is the most powerful and scary color that can appear aggressive if used too much.
Black is regarded as a conservative, serious and grand color and is used to show respect in official and important situations.
In different cultures and in the symbols of family decency, black is the symbol of sadness.
Black gives a heavy and deep feeling. People think black boxes are heavier than white boxes. Text is harder to read on a black background.

Gray

It is a completely neutral color and is a color that people rarely like or hate. Gray does not say that I am as faithful and reliable as blue garlic, nor does it have the charm and dynamism of red. Gray is informal, formal and dignified. Also, gray lacks warmth and seems to be distant, dignified and imposing. Think stone churches, cemeteries and spaceships. Freedom from emotional triggers gives gray an aroma of power and wealth. For example, in a gentleman's business wardrobe, a charcoal gray striped shirt is the most reliable choice. The icy coldness of gray makes this color popular in office decor. Because of its classic neutrality, this color is neither friendly nor dismissive. Gray brings success and self-confidence. Gray is also in harmony with perfection and wisdom. People with gray hair are thought to have a lifetime of experience and knowledge.

In packaging, all kinds of gray colors have an attraction of dignity and prestige and wealth. Luxury cars are often associated with silver tones. Also, luxury boutiques often put items in gray boxes, so that this color evokes an expensive gift inside. Metallic gray is used very effectively along with scientific and technological advances. Another reason why this color is the best seller in the car line is because this color refers to the energy hidden under the hood of the car. So there is a connection between silver and speed; A perception that is constantly being reinforced in the car business.

In interior design, dark gray is luxurious and formal but can be a bit overwhelming, while light gray is more soothing. Gray types are suitable for rooms where residents are looking for peace of mind. Interestingly, reactions to gray in the home often depend on where a person lives. If the weather (for a good part of the year) is foggy and rainy, gray rooms look dreary. Rethink gray for dining rooms. Especially in darker shades. Although they will add elegance and beauty to the room, they create an unattractive background for food.

color psychology

Gray appears unattractive and conveys a sense of formality, dignity and authority.
Unlike a neutral brown, gray lacks the warmth that can make it straight, dignified, and imposing, and when used alone, it's a bit depressing.
Gray inspires wisdom, maturity and perfection and gives a rich appearance.
Metallic gray promises scientific and technological advancements as well as a sense of speed and competence.
All kinds of gray colors are cold and relaxing in home decor; Of course, it prevents lively conversation and creates an unattractive background for food.
Sutton, Tina, Whelan, Brid. M., translated by Maryam Madani, Harmony Rang, Tehran: Marlik, 2006